About Raph Morin

I began my career as a graphic designer, working both with in-house teams and freelancing for companies across the US. I love teaching skills and helping designers grow as much as I love the design process itself, and as a result I pivoted to Art Director where I could continue to do both. From there I learned a great deal about brand building, campaign concepts, and the art of the critique.

 

I then grew into the role of Creative Director, where I was able to assume control of much of the creative process as well as help designers, copywriters, videographers, photographers, and artists contribute positively to the work. I am most successful when I’ve created an environment of honest engagement and accessibility, where my teams can feel confident that their contributions and opinions are met with empathy and meaningful feedback.

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I'm now a Senior Level Global Creative Director with 10+ years of experience building in-house creative and marketing teams from the ground up, steering new visual identities to increase aided brand awareness by up to 43%, developing creative strategy with AI driven workflows to decrease campaign development time by 36%, and amplifying major growth in D2C, B2B, and retail.

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Known for expanding a direct-to-consumer outdoor brand into 8,000+ Walmart, Target, and Lowes stores to add eight figures in annual revenue, directing a refresh that lifted un-aided awareness 24% within six months, managing a multi-million dollar performance marketing creative budget at 4:1 ROI, securing product placements on HBO Max, Netflix, building a 15-person creative team that saved $250K annually, and managing four private-label brands generating eight figures a year.