Cuero was a small brand intent on disrupting the boot space. Their low cost of goods placed them firmly in competition with some of the larger boot brands, and our goal was making sure their build quality, price, and durability stood out from the pack. We wore the boots constantly, creating content and managing the website, while trying to build the brand's market footprint. We were on a mission to show that good, lasting boots didn't need to cost a lot of money.

Cuero

Branding
Web Design
Photography
Videography