top of page
raphmorin-logo

Performance Marketing

Check out examples of high performing campaigns across the marketing funnel.

holiday thumbnail.jpg

Client

RTIC Outdoors

As initially a D2C company, performance marketing was RTIC's bread and butter. We were constantly building out campaigns to see how we could optimize our ad performance across a variety of digital channels. We were data driven, and our ads could transition on a nearly daily basis to meet and exceed business objectives. Check out some of the work below.

Holiday 2025

Our yearly Holiday campaign was always an exciting opportunity to push boundaries and improve performance YOY. I'm proud to say we met new sales records with each year I worked as Creative Director during 5 holiday seasons. Each year needed a tightly coordinated approach across the website, email, paid social, UGC, display, search, and more.

Homepage Banners

homepage hero banners.jpg

Holiday Landing Page

holilday landing page.jpg

Paid Social Ads

Paid Social Holiday – 2.jpg
Paid Social Holiday – 3.jpg
Paid Social Holiday – 4.jpg
Paid Social Holiday – 5.jpg
Paid Social Holiday – 6.jpg

Email Ads

email1a.gif
email2a.jpg
email3a.jpg
email5a.gif

Display Ads

google display ads.jpg
web responsive display ads.jpg

Copy Suite

Campaign Concept: "Gather 'Round the Cheer"

This campaign positions RTIC Outdoors not just as gear, but as the centerpiece of holiday gatherings—from chilly tailgate bonfires to crowded Christmas kitchen counters. It plays on the contrast between RTIC’s rock-solid ice retention and the warm, festive connections built around it.
 
1. Core Campaign Taglines
 
Primary Tagline

  • "Built Cold. Brought Together."

 
Secondary & Seasonal Taglines

  • "Keep the Drinks Cold, Keep the Christmas Warm."

  • "Unpack the Cheer."

  • "For Every Seat Around the Fire."

  • "Ice Cold Quality. Heartwarming Moments."

2. Brand Campaign Copy
 

Hero Brand Copy (Website Banner / Video Voiceover)
 

The best Christmas moments aren’t spent sitting still inside. They’re built around outdoor fires, frosty morning tailgates, and overflowing holiday kitchens filled with family, friends, and shared stories.

Whether you’re keeping the morning coffee piping hot on the hunt or serving ice-cold drinks to a house full of guests, RTIC Outdoors is built to hold what matters most. This season, bring everyone together.
 

RTIC Outdoors. Built Cold. Brought Together.
 

Short-Form Ad Copy (Social / Display)

  • Option A (Focus on Connection): The secret ingredient to a legendary holiday gathering? Drinks that stay ice cold and stories that go on all night. Gift durability, utility, and unforgettable moments this Christmas with RTIC.

  • Option B (Focus on Gifting): Skip the flimsy gifts that end up in the closet by New Year’s. Give the gift that powers tailgate chatter, camping trips, and family holiday toasts for years to come.

3. Performance Marketing Language
 

When driving direct conversions, performance copy needs clear hooks, tight value propositions, and urgency.
 

High-Converting Paid Social Hooks (Meta / TikTok)

  • The "Problem Solver" Hook: "Stop buying cheap drinkware that loses its cold before the party even starts."

  • The Gifting Hook: "The one gift on everyone’s list that actually gets used 365 days a year."

  • The Social Proof Hook: "Why thousands of outdoor lovers are gifting RTIC drinkware & coolers this Christmas."

  • The Urgency Hook: "Order by [Date] to guarantee delivery before Christmas morning!"

bottom of page