Product Placements
Bringing visibility to the RTIC Outdoors brand through entertainment.
Client
RTIC Outdoors
Working with various partners in the entertainment industry, I worked as hard as CD to authentically integrate the RTIC brand into cultural moments, pushing awareness and affinity. This included finding impactful narratives, longevity of content, multi-platform engagement, and keeping track of quantitative measurements. The entertainment ecosystem included film, tv, and streaming, with above and below the line show runners, directors, talent, and producers.
Entertainment Ecosystem
After a year of work reaching out to various entertainment relationships both above and below the line, RTIC was able to secure placement in over 20 productions happening during the year 2025, with releases happening in 2025-2026.
Brand placement is quantified as follows:
● Popularity of the show / film
● Cost to advertise on platform
● Screen Time in seconds
● Prominence within the scene (background? foreground? engaged with by lead talent?
These Cost / Time / Exposure estimates are then tallied and divided by 30 (ad rate) to get “per second” cost.
THIS IS WHAT DETERMINES GENERAL COST TO BE IN THE PRODUCTION.
Connecting our relationships ABOVE THE LINE and BELOW THE LINE enables us to integrate early and in authentic moments.
Creators I've Worked With
Integrations & Placements
Examples of Placed Properties
Untamed
Released July 17th, 2025
STUDIO: Netflix’s new miniseries 6 Episodes
STAR: Eric Bana (Hulk, Munich)
CREATOR: John Wells (Shameless, West Wing, ER)
STORYLINE: Follows a National Park Service agent as he investigates a brutal death.
AUDIENCE REACH: 75MM VIEWERS IN FIRST 5 WEEKS
PRODUCT CAPTURED: RTIC Navy Ultra Tough 20 QT Cooler
in hands of the star Eric Bana
MEDIA VALUE: $50,000K
NO PLACEMENT FEE
A BIG HIT FOR NETFLIX AND PICKED UP FOR SEASON 2
Freakier Friday
Released August 8th 2025
STUDIO: Disney Studios feature film
STAR: Jamie Lee Curtis, Lindsay Lohan and Julia Butters
DIRECTOR: Nisha Ganatra
PRODUCER: Andrew Gunn and Ann Marie Sanderlin
STORYLINE: Sequel to the box office hit cult classic ‘Freaky Friday’
AUDIENCE REACH: $94.2 MILLION DOMESTIC BOX OFFICE
PRODUCT CAPTURED: RTIC Journey 20oz bottle in Sunlight,
which was Lindsay Lohan’s through the film, in addition to
a variety of Tumblers placed throughout the film.
MEDIA VALUE: $136,590K (1st run domestic theatrical only)
NO PLACEMENT FEE
RTIC was seen in the film trailers with multiple Tumblers
and Bottles to an estimated 6.44MM views on YouTube.
The Rip
Release date January 17th, 2026
STUDIO: Netflix Studios feature film
STAR: Matt Damon, Ben Affleck, Teyana Taylor, Nestor Carbonell, Steven Yeun.
DIRECTOR: Joe Carnahan
STORYLINE: Miami cops find a large amount of cash and need to determine what to do and who to trust.
AUDIENCE REACH: Anticipated 250mm viewers
PRODUCT CAPTURED: 52 QT ULTRA-LIGHT
Cooler; Patriot.
ESTIMATED VALUE: $500k- $1MM
NO PLACEMENT FEE
RTIC one of a few branded products in the film. The leads are sitting around the RTIC OUTDOOR cooler on their down time.
Office Romance
Release date End of 2025
STUDIO: Netflix Studios feature film
STAR: Jennifer Lopez and Brett Goldstein (‘Ted Lasso’)
DIRECTOR: Ol Parker (‘Mama Mia: Here We Go Again”)
STORYLINE: Jackie (Lopez), President and CEO of Air Cruz, runs a tight ship in her business, including a rigid anti-fraternizing policy for all of her employees. When an attractive new lawyer begins working for her, that policy becomes very tested.
AUDIENCE REACH: TBD
PRODUCT CAPTURED: TBD
ESTIMATED VALUE: TBD
NO PLACEMENT FEE
RTIC supplied 20 oz essential tumblers with the airline company logo, AIR CRUZ, for on camera exposure.