Nationwide Retail Integration
Transforming RTIC from a D2C storefront to nationwide availability in various retailers
Client
RTIC Outdoors
Walmart
Target
CVS
Lowes
While RTIC initially intended to remain a D2C company, we soon found opportunity to integrate with national retailers, including Lowes, Walmart, CVS, and Target. We started with small pilot programs in each retailer, and quickly moved to nationwide within a year with each, repsectively. It was a great opportunity to build brand awareness and increase our revenue goals. We quickly became the most successful drinkware launch and most popular insulated drinkware product purchase in Walmart nationwide.
Target Awareness Video
Walmart Awareness Video
Retail Packaging
We quickly realized our D2C packaging was insufficient to give customers the proper explanation of RTBs and product details. We competely reworked the packaging to look more appealing on shelf and provide additional details about how to use our products and key features.