Swimoutlet.com is the largest swimwear online retailer in the US. As Creative Director I wanted to elevate the visuals to showcase our premium offerings. My team also worked on porting over our site from a home-grown backend to being fully integrated on Shopify, adding new features and optimizing the site for better performance. It was a multi-month process to revisit the branding and then several more months of implementing the new storefront. As a result, it was recognized as a Top Innovator by Apparel Magazine.