Tend Brand Building

Tend was an application designed for small, organic farmers to be able to track and manage their crops. We rolled it out slowly, first looking at a small data set of farmers and taking into account their feedback and pain points. From there the project grew, and we were able to design functionality that met their needs while still feeling accessible and usable, even for those who's needs were on a larger scale. Below you can see some of the interfaces we designed as well as the website.