Video Campaigns
Video content shot for a variety of purposes, including CTV, OTT, paid digital campaigns, in-store brand awareness building, product launches, and more.
Client
RTIC Outdoors
Everyday Yoga
Practyce
Conure Music
RTIC had zero video content when I started as Creative Director. It was imperative that the brand start building awareness after our initial quantitative surveys indicated un-aided brand awareness of under 5%. The following content is a sampling of the types of videos we produced in house using our small yet agile video team, for RTIC and also other brands I've worked with.
Summer Brand Awareness
KPIs for Meta (Facebook/Instagram)
Reach - 2.5 million views/mo
Hook Rate - 31%
Average Watch Time - 12s
ThruPlay Rate - 22%
Click Through Rate - 2.1%
Cost Per Click - $1.65
Conversion Rate - 2.4%
KPIs for Youtube
Cost Per View- $0.04
Unique Reach and Frequency - 4x/mo
View Through Rate - 31%
Brand Lift - 4.1%
Ad Recall Lift - 13%
Top Of Funnel Campaign
Texas BBQ Brand Awareness
Top Of Funnel Campaign
KPIs for Meta (Facebook/Instagram)
Reach - 740k views/mo
Hook Rate - 29%
Average Watch Time - 9s
ThruPlay Rate - 20%
Click Through Rate - 2.0%
Cost Per Click - $2.14
Conversion Rate - 2.1%
KPIs for Youtube
Cost Per View- $0.06
Unique Reach and Frequency - 3x/mo
View Through Rate - 29%
Brand Lift - 3.6%
Ad Recall Lift - 11%
Winter Brand Awareness
KPIs for Youtube
Cost Per View- $0.06
Unique Reach and Frequency - 5x/mo
View Through Rate - 32%
Brand Lift - 4.2%
Ad Recall Lift - 11%
KPIs for Meta (Facebook/Instagram)
Reach - 2.1 million views/mo
Hook Rate - 33%
Average Watch Time - 14s
ThruPlay Rate - 25%
Click Through Rate - 2.7%
Cost Per Click - $1.33
Conversion Rate - 2.9%
Top Of Funnel Campaign
Everyday Yoga
Brooklyn Retreat
Soft Cooler Focus
Conure Music
Practyce Awareness
Marine Activities
Product Launch
Walmart Awareness
Multi Product Category
MyRTIC Cusomization
