Everyday Yoga
Rebrand

Everyday Yoga (formerly YogaOutlet) is an online retailer with a wide range of products and clothing available for all yogi enthusiasts, but it needed a large brand shift to help grow the business and attract major athletic brands like Alo, Vuori, Athleta, etc. As Creative Director, I worked closely with the company president to build out a new vision for the brand - one that appealed to a young, hip audience and showcased the assortment in the best light possible. YogaOutlet was then named to Internet Retailer's prestigious Hot 100 List as a result.