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Raph Video

C  R  E  A  T  I  V  E    D  I  R  E  C  T  O  R

Brand Innovation
& Creative Direction

BRAND BUILDING • VIDEO PRODUCTION • PHOTOGRAPHY • UX/UI • CAMPAIGN ADVERTISING • GUIDELINES & STYLE GUIDES • E-COMMERCE • RETAIL • D2C • BRAND AWARENESS • WEB DESIGN • SPONSORSHIPS • FULL FUNNEL MARKETING • STORYTELLING •

Companies I've Worked With

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Recent Work

01
Brand Building
Building out brand identities or re-branding altogether based on both qualitative and quantitative data.
02
Copywriting
A brand's tone and voice need to resonate with appropriate audiences while remaining authentic.
03
UX/UI User Experiences and Interfaces
A core part of the buyer's journey is ensuring their interactions on an app or website are seamless, non-disruptive, and easy to navigate.
04
Performance Marketing
When driving direct conversions, performance assets need clear hooks, tight value propositions, and urgency.
05
Official Sponsorships
Driving growth is key for any brand, and official sponsorships allow for enhanced visibility, credibility, and targeted audience engagement.
06
Product Placements
Integrating products naturally into high production content is a balancing act of cost, potential ROI, awareness building, and more.
07
Nationwide Retail Integration
Getting product sold across various retailers has massive benefits - including enhancing brand credibility and boosting sales volume.
08
Product Launches
Successful product campaigns require unique value propositions, clear objectives, and understanding the target audience.
09
RTIC Owned Retail
Designing and building out our own unique retail spaces was beneficial for understanding our brand strengths and opportunities.
10
Video Campaigns
Video advertising build emotional connections, capture customer attention, and boosts brand recall.
01 / 10
Brand Building
Building out brand identities or re-branding altogether based on both qualitative and quantitative data.
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See All Recent Work
See All Recent Work
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About Me

Hi, I'm Raph Morin. Great visual design is always a team effort, and projects reach their highest potential when built on a foundation of collaboration both inside design teams and across departments.

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I'm a Senior Level Global Creative Director with 10+ years of experience building in-house creative and marketing teams from the ground up, steering new visual identities to increase aided brand awareness by up to 43%, developing creative strategy with AI driven workflows to decrease campaign development time by 36%, and amplifying major growth in D2C, B2B, and retail.

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Known for expanding a direct-to-consumer outdoor brand into 8,000+ Walmart, Target, and Lowes stores to add eight figures in annual revenue, directing a refresh that lifted un-aided awareness 24% within six months, managing a multi-million dollar performance marketing creative budget at 4:1 ROI, securing product placements on HBO Max, Netflix, building a 15-person creative team that saved $250K annually, and managing four private-label brands generating eight figures a year in revenue.

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